Privacy Policy

Welcome to AdMetrics

At AdMetrics Media, privacy is a top priority and we provide this Privacy Policy to outline our practices and procedures with respect to information collection and use to enable you to make an informed decision about sharing information with us. AdMetrics Media is an advertising network which means we may deliver advertisements to the websites you visit.


Non-Personally Identifiable Information.

As part of our on-going efforts to ensure the best possible experience for all recipients of AdMetrics Media advertising, we may via third-party platforms use log files, web beacons and cookies to collect data from browsers, advertiser and third-party websites to aggregate information. The information collected is used for marketing purposes, enables us to determine which advertisements perform well, allows us to more effectively match advertisements and website content to your interests, assists us in improving the operation of our services, helps us to maintain the quality of our services, enhances our services to our business partners and clients and enables us to provide general statistics to our business partners and clients regarding use of AdMetrics Media’s services.

“Log files” track actions occurring on websites and collect data including your IP address, browser type, Internet Service Provider, referring / exit pages, platform type, date / time stamp, click data and types of advertisements viewed.

"Web beacons" are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behaviour.

"Cookies" are files (e.g. HTTP cookies) that are stored on your internet enabled device (which includes your computer, mobile device or other PDAs). Cookies are used to improve the experience web users have when they see web advertisements and ensure that when a web user clicks on an advertisement, they are sent to the correct click-through destination. We may use Cookies to estimate the total reach of an advertising campaign, as well as frequency of display. This allows advertisers to determine with greater accuracy the composition of the audience they reach. Cookies are also used to control the delivery of a series of advertisements to a web browser, and to limit the number of times a web browser receives any one advertisement.

There are two classes of Cookies based on how long they remain on your system: (i) “Session Cookies” are used only during your visit to the websites and are erased once you close your browser, and (ii) “Persistent Cookies” remain on your browser for up to 2 years from your last visit to the websites and enable us to remember you on subsequent visits to the websites and provide more relevant content to you on such websites.

There are many misconceptions about Cookies, some of which we will try to address in this policy. Cookies cannot erase your hard drive or otherwise damage your computer and do not tell us an e-mail address or any other Personally Identifiable Information (PII). AdMetrics Media does not and cannot use Cookies or web beacons to retrieve PII from your computer.

A useful resource on understanding Cookies may be found at


Information Shared by AdMetrics Media.

AdMetrics Media will only share your information for the limited purposes provided for in this Privacy Policy with advertisers, publishers technology providers, and carefully selected partners for data validation, enhancement, information verification and for marketing purposes, but such information does not include PII. While AdMetrics Media strongly encourages clients and partners to adopt responsible approaches to online marketing, AdMetrics Media is not responsible for the information practices of such clients and partners. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Privacy Policy.

Information Collected by Third Party Sites.

Please be aware that the websites of our advertiser clients as well as the websites on which we place advertisements or any third-party websites linked to one of our sites may also collect information from you. Such information may include Non-Personally Identifiable Information through the use of Cookies and other technology and any Personally Identifiable Information you may choose to give in registering and transacting with such website. Although we choose our business partners and clients carefully, AdMetrics Media is not responsible for the privacy practices of websites operated by such third-parties. You should check the applicable privacy policies of such websites you visit to determine how they handle any information they collect from you.


Data Processing.

The European Union ("EU") maintains strict privacy laws. These rules differ significantly from the laws of the United States of America (“US”). To reconcile these differences, the US and the EU have created a safe harbour (“Safe Harbour”) that defines mutually acceptable privacy operations. For more information see

By providing information to us, you acknowledge that we operate across international boundaries and you agree to (i) permit us to transmit and use your user information anywhere necessary, including across international boundaries, to better improve the services and transactions provided by AdMetrics Media; and (ii) that such use by us shall be subject to the terms and conditions stated in this Privacy Policy.


As the standards governing internet privacy continue to evolve, AdMetrics Media may find it appropriate, or necessary to update this Privacy Policy from time to time. As a result, we reserve the right to change this privacy policy at any time and shall post such changes on the Website. We encourage you to review the Privacy Policy whenever you use this Website to make sure you understand how your information will be used.


If you would like to Opt out of interest-based advertising, you are welcome to visit our platform provider at the following URL: