AdMetrics Media addresses the variety of mediums available to Advertisers to engage their audience, by creating a flexible approach to the following three models:
AdMetrics Media addresses Display advertising by offering Branding and Retargeting across major web sites and Social Media in compliance with IAB guidelines.
Feature rich banners can be placed on carefully selected sites using data targeting, dynamic creative, ad verification, brand measurement and campaign demographics creating impressive results through CPM performance metrics. This gives the Advertiser a clear ROI and better management for improving Brand Awareness, driving more website traffic, creating leads and converting sales.
By using performance metrics, AdMetrics Media can provide Advertisers with granular reports on video viewing activity and most importantly; the conversion of leads and sales. Distibution through the AdMetrics Media network enables laser-like targeting to the audience that is most likely to view video content and these audiences include Social Media websites, Video Portals and Premium websites.
The recent growth in mobile media is being driven largely by the advent of 3G and 4G smartphone technology, which has increased bandwidth and unlimited data plans. Increasingly as smartphone penetration increases and becomes ubiquitous, more people are using these devices to access online data and this has presented Advertisers with another fast growing medium with which to drive effective advertising.
In addition to this, is the increasing prevalence of Applications (Apps) on smartphones with the majority of Apps being free. Many free applications derive their revenue from advertising and this is typically done with banners as well as full page advertising.
For examples of Display advertising, visit our Advertising specifications for more information.