Advertising specifications

Display advertising  

IAB Standard Ad Formats

In-Page Units

File types: gif, jpg, jpeg, png and swf

 

Recommended
maximum initial
download fileweight

Recommended
animation
length

Medium Rectangle (300x250)

Standard Expandable 40K Up to 30 seconds

Rectangle (180x150)

Standard Expandable 40K Up to 30 seconds

Wide Skyscraper (160x600)

Standard Expandable 40K Up to 30 seconds

Skyscraper (120x600)

Standard Expandable 40K Up to 30 seconds

Leaderboard (728x90)

Standard Expandable 40K Up to 30 seconds

Banner (468x60)

Standard Expandable 40K Up to 30 seconds

Half Page (300x600)

Standard
40K Up to 30 seconds

 

Over or Between the page Units

Interstitial (728x600)

Example

Pop-Under (720x300, max 800x600)

Example
InVue Example

 

Video Formats

Video delivered through standard ad units is the most common video advertising format on the web, providing advertisers with maximum reach.

Pre-roll
Video – all video should be set up as follows:

Format: Uncompressed QuickTime .MOV or .MOV encoded with .h.264 codec
Resolution: Largest available with a minimum of 640 pixel width
Aspect Ratio: 4×3 and/or 16:9 accepted
Frame Rate: 29.97
Bitrate Type: Constant bitrate

Duration: less than or equal to 30 seconds

Companion Banners
Sizes: 300×250, 320×50 (all sizes will be checked to ensure best coverage across potential partners)
Format: IFRAME tags, standard tags with gif/jpeg, and click command tags
File Size: 40k or less
Click-throughs: Must open in a new window
Looping: 3 loops, 15 seconds max

In-Banner Auto Preview
Video: See above (aspect ratio should be 4×3)
Opening Image: 300×250 in gif or jpeg format,
Closing Image: 300×250 in gif or jpeg format
Banner File Size: 40k or less
Click-throughs: Must open in a new window
Preview Video Looping: 3 loops, 15 seconds max

Mobile Advertising formats

Mobile banner advertising is a universal colour graphics ad unit, displayed on a Mobile Web site. The universal Mobile Web Banner Ad is defined as a still image intended for use in mass-market campaigns where the goal is a good user experience across all mobile phone models, network technologies and data bandwidths.

In some cases, particularly in Europe, animated Mobile Web Banner Ads may be available for supplemental use in campaigns to convey a rich media experience. All Mobile Web Banner Ads must be clickable by the end user and may be placed in any location on a Mobile Web site.

Supplementary, a Mobile Web Banner Ad can be followed by a Text Tagline Ad to emphasize the clickable character of the ad unit.