Advertiser/Agency FAQ
What type of network is AdMetrics Media?
AdMetrics Media is a performance based online advertising company, which means that we deliver performance metrics to measure the success of your campaign. This can range from Cost per Mille (CPM), Cost per Click (CPC), Cost per Lead (CPL), or Cost per Action (CPA) campaigns.
What does it cost to run a campaign?
AdMetrics Media will require the campaign budget to be paid in advance of the campaign going live. A typical campaign will require around 20% of the budget to reflect the initial Learn phase, before becoming optimised.
How long does it take for a campaign to go live?
It normally takes 2-3 business days from receipt of the finished campaign components and a signed Insertion Order for the campaign to go live.
How do you determine where to run a campaign?
We use sophisticated real-time analytics and industry data to cross reference your campaign objectives with demographic analysis of the Internet, together with audience targeting and demographics derived directly from our Publishers. This gives us a precise and measurable assessment of where best to run your campaign.
Can you run a campaign in multiple countries?
Yes. We have the ability to run a campaign locally, internationally, or globally.
How transparent is AdMetrics Media?
We believe that transparency is an important element to our network. We will work with you to indicate which Publishers are the best to use for your campaign. We also work to IAB guidelines.
How can I monitor my campaign?
After you sign-up with a username and password, you will be given your own login into the AdMetrics Media platform. This will allow you to obtain granular reporting in real time on your campaign statistics.
What will I need to do in order to set up the tracking?
You should optimise your landing page that visitors will be sent to once they click through an advertisement. In addition you will need to identify a conversion page if your offer requires a CPL or CPA action.
How does AdMetrics Media prevent fraud?
AdMetrics Media have a stringent selection process for all Publishers and Advrtisers to check for Viruses, Malware and Blacklists as well as an audit on all submitted reatives. We have a zero tolerance for fraud and anyone found engaging in fraudulent activity is deleted from our network.
What are the payment terms?
AdMetrics Media require Advertisers and Agencies to forward full budget funds before a campaign can commence.
